Privacy policy

Privacy Policy

This Privacy Policy explains how Ruilian Technology Co., Limited (Hong Kong) (“Ruilian”, “we”, “us”, or “our”) collects, uses, and protects your personal information when you visit and use our website.

By accessing or using our website, you agree to the practices described in this Privacy Policy.

1. Who We Are

Ruilian Technology Co., Limited (Hong Kong)
Business Type: International trading and e-commerce operations
Email: serve@novatidee.store

We specialize in women’s clothing, with a particular focus on dresses, sold online through our website and related sales channels.

2. Information We Collect

We collect personal information to process orders, provide services, improve our website, and communicate with you.

2.1 Information You Provide

You may provide personal information when you:

  • Place an order or create an account

  • Contact us via email or customer service

  • Subscribe to marketing communications

This information may include:

  • Name

  • Email address

  • Phone number

  • Billing and shipping address

  • Order details and purchase history

  • Payment-related information (processed securely by third-party payment providers)

  • Messages or inquiries you send to us

If you create an account, we may also store login credentials such as your username and an encrypted password.

2.2 Information Collected Automatically

When you browse our website, we may automatically collect certain information, including:

  • IP address

  • Browser type, device type, and operating system

  • Pages viewed, time spent on the site, and interaction data

  • Referring website or source

This information helps us understand how users interact with our website and improve functionality and performance.

3. How We Use Your Information

We may use your personal information for the following purposes:

  • Order processing – to process payments, fulfill orders, arrange shipping, and handle returns or exchanges

  • Customer support – to respond to inquiries, requests, or complaints

  • Account management – to create, maintain, and secure your customer account

  • Marketing and promotions – to send updates, promotional emails, and special offers (where permitted by law or with your consent)

  • Website improvement – to analyze usage, improve content, and enhance user experience

  • Legal and compliance – to comply with applicable laws and protect our legal rights

4. Legal Bases for Processing (Where Applicable)

Depending on your location, we process personal information based on one or more of the following legal grounds:

  • Your consent

  • Performance of a contract (such as completing a purchase)

  • Compliance with legal obligations

  • Our legitimate business interests (such as fraud prevention and website improvement)

5. Cookies and Similar Technologies

We use cookies, pixels, and similar technologies to:

  • Remember your preferences and shopping cart

  • Enable core website functionality

  • Analyze website traffic and performance

  • Personalize content and marketing

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain features of the website.

6. How We Share Your Information

We do not sell your personal information.

We may share your information only with trusted third parties, including:

  • Service providers – payment processors, shipping carriers, hosting providers, analytics tools, and email service providers

  • Professional advisors – legal, accounting, or auditing professionals

  • Legal authorities – when required by law or to protect rights, safety, or property

  • Business transfers – in the event of a merger, acquisition, or asset sale

All third parties are required to protect your information and use it only for authorized purposes.

7. Data Retention

We retain personal information only for as long as necessary to:

  • Fulfill orders and provide services

  • Maintain records for legal, tax, and accounting purposes

  • Resolve disputes and enforce agreements

When information is no longer required, we securely delete or anonymize it where reasonably possible.

8. Your Privacy Rights

Depending on your jurisdiction, you may have the right to:

  • Access your personal information

  • Correct inaccurate or incomplete data

  • Request deletion of your data

  • Restrict or object to certain processing activities

  • Withdraw consent for marketing communications

You may opt out of marketing emails at any time by clicking the “unsubscribe” link or contacting us directly.

To exercise your rights, please contact us using the details in Section 11.

9. Security

We implement reasonable technical and organizational measures to protect your personal information, including:

  • Secure payment processing through third-party gateways

  • Encrypted data transmission (SSL/HTTPS)

  • Restricted access to personal data

However, no system is completely secure, and we cannot guarantee absolute security of information transmitted online.

10. Children’s Privacy

Our website and services are intended for adults and are not directed to children under the age of 13.
We do not knowingly collect personal information from children. If you believe a child has provided personal information, please contact us so we can remove it promptly.

11. Contact Us

If you have any questions about this Privacy Policy, your personal information, or your privacy rights, please contact us:

Ruilian Technology Co., Limited (Hong Kong)
📧 Email: serve@novatidee.store

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.

Your continued use of the website after changes are posted constitutes acceptance of the updated Privacy Policy.